Brand positioning strategies for competitive advantage

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Material type: Text

TextPublication details: Tata McGraw-Hill Publishing New Delhi 2005Description: xiv, 297 p., [24] p. of plates : ill. (some col.) ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Perpustakaan Kolej Komuniti Kuching Shelf G	Open Shelf	658.827/ SEN (Browse shelf(Opens below))	Available		002134

Includes bibliographical references and index

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